Meet the Staff

The dedicated and knowledgeable staff of the Cumberland Valley Visitors Bureau is here to assist you with your travel needs and any questions you may have. The staff's primary responsibility is to promote Cumberland Valley Pennsylvania as a travel destination and to not only attract visitors, but enhance their stay to keep people coming back time and time again.

Here are the people that make the magic happen.

Jonathan Bowser Jonathan Bowser, CEO
Phone: (717) 240-7181
Email:

Jonathan is responsible for leading the development and execution of CAEDC's long term strategy with a view to creating shareholder value. In addition, he (along with COO) is responsible for all day-to-day management decisions and for implementing long and short term plans for the corporation which is charged with leveraging and promoting Cumberland County's economic development and tourism assets to drive growth, create jobs and improve the quality of life. Jonathan also acts as the direct liaison between CAEDC and the Cumberland County Industrial Development Authority (CCIDA), which helps promote economic development activity in Cumberland County.
Jonathan joined CAEDC in April 2012 as the Vice President, Director of Economic Development. After a September 2013, restructure of the organization, Jonathan became CEO. Prior to joining CAEDC, Jonathan was employed at Metro Bank as an Assistant Vice President in their commercial lending division. Jonathan currently serves on several community boards to include; Vice-Chairman of Big Brother Big Sisters, Board President at the Broad Street Market Corporation in Harrisburg, The Greater Carlisle Chamber of Commerce, The West Shore Chamber of Commerce, and the Capital Region Economic Development Corporation. Jonathan holds a Master's Degree in Business Administration (MBA) from Walden University in Minneapolis, MN, and a Bachelor of Science Degree in Political Science from Morgan State University in Baltimore, MD.
Valerie Copenhaver Valerie Copenhaver, Director of Marketing
Phone: (717) 240-7193
Email:

Valerie is the Director of Marketing for Cumberland Area Economic Development Corporation (CAEDC). She joined CAEDC in March 2008 and brought over 10 years of experience in communications, business-to-business and consumer marketing, brand development and design.
Valerie led the Cumberland Valley branding effort and is responsible for developing marketing strategies to increase visitation and business attraction to the area, and for economic impact research and analysis. She also oversees CAEDC’s creative services, communications, advertising and visitors services.
Valerie is a graduate of Millersville University and a resident of Cumberland Valley.
Stacey Cornman Stacey Cornman, Visitor Services Manager
Phone: (717) 240-7198
Email:

Stacey Cornman is a resident of Cumberland Valley and holds a Bachelor of Arts degree in English from Dickinson College. She has over 20 years of experience in printing and publishing. As the Visitor Services Manager, she manages visitor guide distribution and fulfillment and oversees the Cumberland Valley Visitors Center. Stacey joined CAEDC in January 2011.
Shireen Farr Shireen Farr, COO
Phone: (717) 240-7196
Email:

A California native and avid traveler, Shireen relocated to Pennsylvania in 1994 to experience the change of seasons. Shireen joined Cumberland Area Economic Development Corp (CAEDC) in September 2009 as the Cumberland Valley Visitors Bureau Tourism Director. Shireen brought with her nearly 30 years of experience in information technology, operations, customer service, sales, marketing and finance in the telecommunications and yellow pages industry.
In addition to leading destination marketing strategies for the Cumberland Valley Visitors Bureau, as Chief Operating Officer for CAEDC, she is responsible for overseeing finance, administration, operations, marketing and strategic planning.
Shireen resides in Lemoyne with her husband and two cats. Prior to joining CAEDC, Shireen held the elected position of Lemoyne Borough Council President. Shireen holds a Bachelor of Science degree in Business Administration from California State University, Long Beach.
Judith Fissel Judith Fissel, Office Manager
Phone: (717) 240-7184
Email:

Judith has served as the Office Manager for Cumberland Area Economic Development Corporation since 2007. In this capacity, she oversees HR, the annual Golf Event, invoicing and office administration. She is also the administrator for Cumberland County Industrial Development Authority (CCIDA). Prior to starting with CAEDC, she has served over 25 years in the nuclear field, which included 10 years at Three Mile Island. She graduated from the Columbus Business University in Columbus, Ohio, and also attended Penn State at Hershey and Roane State in Oak Ridge, Tennessee.
Rafael Hernandez Rafael Hernandez, Creative Services Manager
Phone: (717) 240-7194
Email:

Rafael Hernandez is a resident of York County. He holds an Associate's Degree in Graphic Design from Pennsylvania College of Art and Design. He has over 16 years of experience in graphic design. As the Creative Services Manager he is responsible for all Cumberland Area Economic Development Corporation's creative design and Web site management. Rafael has been with the CAEDC since October of 2008.
Aaron Jumper Aaron Jumper, Communications Coordinator
Phone: (717) 240-7185
Email:

Aaron Jumper is a 2012 graduate of Millersville University with a Bachelor of Science in Speech Communication. He comes from a background of television and social media, and served in the Pennsylvania Army National Guard. Aaron's role as Communications Coordinator includes social media initiatives, developing online content, tradeshow planning, and newsletter distribution. He joined Cumberland Area Economic Development Corporation in April 2014.
Mary Kuna Mary Kuna, Economic Development Manager
Phone: (717) 240-7183
Email:

As the Economic Development Manager for Cumberland Area Economic Development Corporation, Mary is responsible for managing CAEDC's development services activities, including site selection, financial analysis, market assessment, public funding and project manager for sites controlled by Cumberland County Industrial Development Authority.
In December 2013, Mary joined CAEDC and relocated to Carlisle, Pennsylvania after three years of successful work in economic development for New Castle County, Delaware and Cecil County, Maryland. Originally a native of the Greater Wilkes-Barre/Scranton area, Mary received her Bachelor of Science from the University of Scranton and her Master of Arts from the University of Delaware.
She represents CAEDC on the Murata Business Center Advisory Board, the West Shore Chamber Economic Development and Transportation Committee, the Carlisle Area School District Careers and Technology Advisory Board, the Downtown Carlisle Association Economic Restructuring Committee and the Cumberland Perry Area Vocational Technical School Advisory Board. She is also CAEDC liaison to the Cumberland County Planning Commission.
Ashley Kurtz Ashley Kurtz, Promotions Manager
Phone: (717) 240-7192
Email:

Ashley Kurtz is a resident of Cumberland Valley and holds a Bachelor of Science degree in Business Administration from Central Penn College. As the Promotions Manager she is responsible for advertising, campaign management and grant administration. Ashley has been with the Cumberland Area Economic Development Corporation since June 2008, when she started as an intern. Prior to starting at CAEDC, she worked as the Office Manager for the Pennsylvania Federation of Sportsmen's Clubs. She is also a member of Carlisle Young Professionals and is part of the PR Committee.
Laura Potthoff Laura Potthoff, Business Retention & Finance Manager
Phone: (717) 240-7197
Email:

Laura joined Cumberland Area Economic Development Corporation in October 2014, as the Business Retention & Finance Manager. Laura is responsible for managing CAEDC's new and existing relationships with Tourism and Economic Development partners to help generate business opportunities and workforce development in Cumberland County. Laura received her Bachelor of Arts degree in Economics from Dickinson College. Laura comes to us with extensive experience in private higher education, having been an integral part of the Finance team at Dickinson. Laura has experience in program management, relationship management, event planning, recruitment and retention, and budget analysis.
Shelby Rexrode Shelby Rexrode, Economic Development Administrator
Phone: (717) 240-7186
Email:

Shelby Rexrode joined Cumberland Area Economic Development Corporation in September 2015 as our Economic Development Administrator. She is responsible for providing support for our grant and loan administration programs and governmental relations efforts. Shelby also holds a supporting role with the Cumberland York Area Local Defense Group, and provides administration support for the Cumberland County Industrial Development Authority.
Shelby received her Bachelor of Arts degree in Government and Political Affairs from Millersville University, and holds minors in Economics and International Studies. Shelby comes to us with a background in political affairs, previously working at a Political Consulting Firm in Harrisburg, PA that handles the fundraising and campaign operations for a variety of elected officials in the Commonwealth.
Dawn Rickenbach Dawn Rickenbach, Tourism Development Manager
Phone: Office: (717) 240-7191
Email:

Dawn Rickenbach is a native of Cumberland Valley and a graduate of Boiling Springs High School. Dawn joined the Cumberland Area Economic Development office in September 2008 and brought with her a diverse background in the travel and tourism industry. She's had 25 years of experience in areas such as, travel agencies, event housing, Attractions/Events, and hotel Director of Sales. As the Tourism Development Manager she is responsible for building relationships, creating partnerships and connecting resources with tourism businesses to produce and grow their customer base, overnight stays and repeat visits.
Kristen Rowe Kristen Rowe, Communications Manager
Phone: (717) 240-7195 - (717) 592-8286
Email:

Kristen Rowe is a resident of Cumberland Valley and holds a Bachelor of Arts in Communications/Journalism from Shippensburg University. As the Communications Manager she is responsible for CAEDC communications, news releases, social media and other public relations initiatives. Kristen has been with the Cumberland Area Economic Development Corporation since May 2008, when she started as an intern.