Cumberland Valley Visitors Bureau Staff

The dedicated and knowledgeable staff of the Cumberland Valley Visitors Bureau is here to assist you with your travel needs and answer any questions you may have. The staff's primary responsibility is to promote Cumberland Valley as a travel destination, increase visitation, and enhance the visitor experience.

Here are the people who make the magic happen.

Valerie Copenhaver Valerie Copenhaver, Senior Director of Marketing & Tourism
Phone: (717) 240-7193
Email:

Valerie is the Senior Director of Marketing & Tourism for Cumberland Area Economic Development Corporation (CAEDC). She joined CAEDC in March 2008 and has more than 15 years of experience in communications, business-to-business and consumer marketing, brand development and design. Valerie led the Cumberland Valley branding effort and is responsible for developing strategies to increase visitation and business growth, and for economic impact research and analysis. She also oversees CAEDC’s creative services, communications, advertising, and visitors services, and is the main point of contact for our Tourism Product Development Grant. Valerie is a graduate of Millersville University and a resident of Cumberland Valley.
Stacey Cornman Stacey Cornman, Visitor Services Manager
Phone: (717) 240-7198
Email:

Stacey Cornman is a resident of Cumberland Valley and holds a Bachelor of Arts degree in English from Dickinson College. She has over 20 years of experience in printing and publishing. As the Visitor Services Manager, she handles the distribution and fulfillment of visitor guides and other printed collateral; oversees the Cumberland Valley Visitors Center; manages content planning, writing, and maintenance for the website and printed collateral; develops and distributes the monthly visitor and events e-newsletters; and supports SEO and CRO strategies. Stacey joined CAEDC in January 2011.
Shireen Farr Shireen Farr, Interim CEO
Phone: (717) 240-7196
Email:

A California native and avid traveler, Shireen relocated to Pennsylvania in 1994 to experience the change of seasons. Shireen joined Cumberland Area Economic Development Corp (CAEDC) in September 2009 as the Cumberland Valley Visitors Bureau Tourism Director. Shireen brought with her nearly 30 years of experience in information technology, operations, customer service, sales, marketing and finance in the telecommunications and yellow pages industry.
In addition to leading destination marketing strategies for the Cumberland Valley Visitors Bureau, she is responsible for overseeing finance, administration, operations, marketing and strategic planning.
Shireen resides in Carlisle with her husband and two cats. Prior to joining CAEDC, Shireen held the elected position of Lemoyne Borough Council President. Shireen holds a Bachelor of Science degree in Business Administration from California State University, Long Beach.
Jill Hair Jill Hair, Executive Assistant
Phone: (717) 240-7184
Email:

Jill Hair is a resident of Cumberland Valley and holds an Associate’s Degree in Business Management from Harrisburg Area Community College. As the Executive Assistant she is responsible for supporting the Corporation, COO and CEO in the daily operations of the organization. Jill has over 20 years’ of administrative support experience and working with local non-profit agencies. She has been with the Cumberland Area Economic Development Corporation since January 2018.
Rafael Hernandez Rafael Hernandez, Creative Services Manager
Phone: (717) 240-7194
Email:

Rafael Hernandez is a resident of York County. He holds an Associate's Degree in Graphic Design from Pennsylvania College of Art and Design. He has over 18 years of experience in graphic design. As the Creative Services Manager, he is responsible for all Cumberland Area Economic Development Corporation's creative design and website management. Rafael received his Google AdWords Certification in 2017 and continues to be recertified. He has been with the CAEDC since October of 2008.
Aaron Jumper, Communications Coordinator Aaron Jumper, Social Media & Travel Media Manager
Phone: (717) 240-7185
Email:

Aaron Jumper is a 2012 graduate of Millersville University with a Bachelor of Science in Speech Communication. He comes from a background of television and social media, and served in the Pennsylvania Army National Guard. Aaron's role as Social Media & Travel Media Manager includes social media initiatives, developing online content, and developing and implementing the travel media plan. He joined Cumberland Area Economic Development Corporation in April 2014.
Ashley Kurtz Ashley Kurtz, Marketing Manager
Phone: (717) 240-7192
Email:

Ashley Kurtz is a resident of Cumberland Valley and holds a Bachelor of Science degree in Business Administration from Central Penn College. As the Marketing Manager she is responsible for advertising, campaign management and grant administration. Ashley has been with the Cumberland Area Economic Development Corporation since June 2008, when she started as an intern. Prior to starting at CAEDC, she worked as the Office Manager for the Pennsylvania Federation of Sportsmen's Clubs.
Mason McClellan Mason McClellan, Director of Real Estate Development
Phone: 717-240-7183
Email:

Mason joined CAEDC as the Director of Real Estate Development in November 2018. He comes to CAEDC with a strong background in community planning, economic development, strategic planning and market analysis. He has a Masters in City & Regional Planning, along with a Certificate in Historic Preservation from the University of Pennsylvania.
Laura Potthoff Laura Potthoff, Director of Business & Workforce Development
Phone: (717) 240-7197
Email:

Laura joined Cumberland Area Economic Development Corporation in October 2014, as the Director of Business & Workforce Development. Laura is responsible for managing CAEDC's new and existing relationships with Tourism and Economic Development partners to help generate business opportunities and workforce development in Cumberland County. Laura received her Bachelor of Arts degree in Economics from Dickinson College and her Masters degree in Strategic Leadership from Messiah College. Laura comes to us with extensive experience in private higher education, having been an integral part of the Finance team at Dickinson. Laura has experience in program management, relationship management, event planning, recruitment and retention, and budget analysis.
Shelby Rexrode Shelby Rexrode, Project Manager
Phone: (717) 240-7186
Email:

Shelby Rexrode joined Cumberland Area Economic Development Corporation in September 2015 as our Project Manager. She is responsible for providing support for our grant and loan administration programs and governmental relations efforts. Shelby also holds a supporting role with the Cumberland York Area Local Defense Group, and provides administration support for the Cumberland County Industrial Development Authority.
Shelby received her Bachelor of Arts degree in Government and Political Affairs from Millersville University, and holds minors in Economics and International Studies. Shelby comes to us with a background in political affairs, previously working at a Political Consulting Firm in Harrisburg, PA that handles the fundraising and campaign operations for a variety of elected officials in the Commonwealth.
Kristen Rowe Kristen Rowe, Director of Marketing & Communications
Phone: (717) 240-7195 - (717) 592-8286
Email:

Kristen Rowe is a resident of Cumberland Valley and holds a Bachelor of Arts in Communications/Journalism from Shippensburg University. As the Director of Marketing & Communications, she oversees CAEDC's creative services, communications, advertising and visitors services and is responsible for local media relations and outreach. Kristen has been with the Cumberland Area Economic Development Corporation since May 2008.
Danielle Vincenti Danielle Vincenti, CSEE, Destination Sales Manager
Phone: 717-240-7191
Email:

Danielle joined CAEDC in November 2018, where she currently serves as Destination Sales Manager. With 12 years of experience in destination marketing and sales, she will serve as the direct link between meeting planners, event organizers and tour operators and the Cumberland Valley with a focus on driving economic impact by positioning the destination as a premiere meetings, sports and group tour destination. Prior to CAEDC, Danielle held sales positions at Richmond Region Tourism and Bryan-College Station Convention & Visitors Bureau as well as worked on grant projects for Destination Gettysburg. She holds a Bachelor of Arts in Tourism Studies from California University of Pennsylvania. Danielle is a Certified Sports Event Executive, recognized as a 2017 Connect Sports Game Changer, and recipient of the 2014 Connect Meetings 40 Under 40 award.
Lauren Yinger Lauren Yinger, Promotions Coordinator
Phone: (717) 240-7187
Email:

Lauren Yinger is a 2008 graduate from Shippensburg University and holds a Bachelor of Science degree in Marketing. As the Promotions Coordinator she is responsible for providing marketing support and coordinating events for all segments of Cumberland Area Economic Development Corporation’s tourism and economic development initiatives and programs. Lauren joined CAEDC in August 2017.