CUMBERLAND VALLEY, PA (September 28, 2018) - Cumberland Area Economic Development Corporation (CAEDC) launched the Cumberland Valley Beer Trail in April 2017 with 15 locations, ranging from breweries to restaurants with large and rare beer offerings. The second iteration of the Cumberland Valley Beer Trail was released in September 2017, the third in April 2018 and the newest passport – today, September 28, in honor of National Drink Beer Day.
The month of September has also been named Craft Beer Month by Governor Tom Wolf. Pennsylvania produces the most craft beer in the country and there are more than 280 craft breweries across Pennsylvania.
The fourth iteration of the Cumberland Valley Beer Trail Passport will be made available throughout the Cumberland Valley in the coming weeks. The trail currently includes 20 breweries, three specialty restaurants, two wineries, two distilleries, one meadery and one hard cider location ranging from Harrisburg to Chambersburg, PA.
Below are a few quick facts about the Cumberland Valley Beer Trail:
- Since the launch of the Cumberland Valley Beer Trail, over 27,000 passports have been distributed
- Average of 14.5 stickers per returned passport
- 79% of Beer Trail Passport Survey participants are 31-66 years old
- Most popular sticker locations are Desperate Times, Al’s of Hampen/Pizza Boy Brewing and Molly Pitcher Brewing Co.
- Average travel party size of Beer Trail Passport Survey participants is 2 (couples, siblings, father/son, friends, running group)
- 25% of returned passports are from outside of Central PA
- Passports have been returned from 17 of 50 states, including CA, FL, TX, OR, CO & ME
- On average, passport users shared they spend $343 visiting Cumberland Valley Beer Trail locations
One of CAEDC's successful ways of advertising the Cumberland Valley Beer Trail is through the app Untappd, which allows users to check in beers they are drinking at locations with their friends. These ads are specifically being targeted to Untappd users in Washington D.C. and Philadelphia. There are two Cumberland Valley Beer Trail Untappd Badges that are available for several months each year. In 2017, there was 7,830 Untappd CV Beer Trail badges earned. Year-to-date for 2018, there has been 7,202 Untappd CV Beer Trail badges earned.
CAEDC encourages all Beer Trail participants to drink responsibly. Book a package with the Cumberland Valley Beer Trail's exclusive transportation partners Unique Limousine and Premier 1 Limousine for a safe and fun way to experience all the great locations throughout the Valley.