Cumberland Valley, PA (May 1, 2013) - Foot race enthusiasts now can experience the Cumberland Valley and rack up prize points by participating in the Cumberland Valley Race Series. The Cumberland Valley Visitors Bureau (CVVB) awarded a 2012 grant to Timber Hill Technologies to coordinate and promote a Cumberland Valley Race Series pilot program. The new program invites participants to experience "13 places to run, 6 prize categories to win and 1 beautiful Valley to explore."
The series includes 13 runs/walks spread throughout the Valley April through November 2013. Each race awards a winner and all participants will accumulate points towards the overall Cumberland Valley Race Series winning title. "By rolling these individual events into a series, participants are encouraged to return to Cumberland Valley and experience other communities and towns," said Ashley Kurtz, CVVB Marketing Coordinator. Details and a calendar of events can be found at cvraceseries.us.
Entering any of the races in the series automatically includes participants in the Cumberland Valley Race Series and they can begin earning points. Each race allows participants to compete as an individual or a team. Awards will be given in Overall and Age Adjusted categories. Each race will continue to be an independent event with its own prizes and award categories, benefiting 11 local charities.
The CVVB grant covered the creation of the website, race series logo, brochures and advertising the series in the Washington D.C. market.
The CVVB grant program was developed in 2010 to expand experiential tourism through signage, advertising and unique product development. This program will continue with its 5th installment this spring with a call for applications on May 13, 2013. ""The CVVB is always looking for ways to encourage partnerships and community engagement through our grant program. It has become a powerful tool to expand the Cumberland Valley brand and develop tourism assets," said Shireen Farr, CVVB Director of Tourism. Details on the future grant program can be found at www.visitcumberlandvalley.com/newsroom/tourismgrants.