CARLISLE, PA (January 26, 2010) - Cumberland Valley Visitors Bureau (CVVB), the primary marketing and promotion agency for Cumberland Valley, is pleased to announce that the 2010 Official Cumberland Valley Visitors Guide and Map is now available in print or online.

The 56-page guide welcomes visitors to the area, highlights places to play, stay, eat, shop and see in Cumberland Valley and features "The Valley's Best", a new text-to-vote promotion.

The CVVB took the visitors guide production and advertising sales in-house this year. "Ads should be sold by the CVVB as we are the ones creating relationships with the community. Relationships have a positive impact on sales," said Dawn Rickenbach, CVVB Sales Manager.

Several changes have been made to the 2010 Cumberland Valley Visitors Guide to make is user-and pocket-friendly. "In this economy is it important to make visiting Cumberland Valley as enjoyable and accessible as possible." said Valerie Copenhaver CVVB Marketing Manager. "I am confident that the new 4" x 9" size, editorial, package offers, pull-out map and other features that you can see when you request a guide, will do just that."

A notable addition includes "The Valley's Best", the CVVB's new texting campaign that asks visitors and residents to text or vote online for their favorite place to eat, shop and play in Cumberland Valley.

Winners of the three categories will receive a free ad upgrade in the 2011 Cumberland Valley Visitors Guide and recognition in print and press materials as one of the "Valley's Best".

The CVVB will have promotional materials available in March for businesses interested in encouraging their customers to vote for them and to remind visitors to let the CVVB know where they love to go. For more details click here.

With 200,000 copies available, the free visitors guide is distributed through direct requests from print advertising, high-volume bins on Interstate 76 and I-81, AAA and welcome centers, hotels, restaurants and major attractions locally as well as in Gettysburg, Harrisburg, Hershey, Lancaster, and other popular tourist destinations. Businesses interested in displaying visitor guides may contact the CVVB.

The Guide is available for online viewing at To obtain a complimentary copy, log on to the Web site or call the CVVB at 1-888-513-5130.

For a high-res photo of the front cover please contact Kristen Oakley at

The mission of the Cumberland Valley Visitors Bureau is to promote Cumberland County as a tourist destination, attract visitors to the area, enhance the visitor's experience, and to encourage and promote overnight stays.

Cumberland Valley is also part of Pennsylvania's No. 1 tourist region, Dutch Country Roads, a true vacation destination where country meets city and the past lives side-by-side with the present.