CARLISLE, PA (December 14, 2010) - After unveiling a new brand for Cumberland Valley PA, the Cumberland Valley Visitors Bureau (CVVB) has assembled a Brand Advisory Committee (BAC) to assist with development and outreach of the new branding strategy.

The BAC will represent Cumberland Valley communities and businesses, and serve as a forum to exchange ideas, provide advice and guidance on the brand's strategic direction, marketing strategies, and education and training needs.

Members will serve a three-year term and attend regular meetings under the leadership of the CVVB's Brand and Marketing Manager. "While the overall management of the brand will reside with the CVVB, all citizens own it and having it embraced by forward-thinking leaders within Cumberland Valley is vital to the success of this initiative," said Brand and Marketing Manager Valerie Copenhaver.

Below are the BAC members and the area they represent:

Chris Dudding - Out-of-County, Roundtop Mountain Resort

Melissa Keebler - University, Dickinson College

Heather Kattouf - Hotel & Downtown Advocate, Comfort Suites Hotel-Carlisle

Alan Duxbury - Bed & Breakfast, Carlisle House B&B

Chris Hann - Attraction, Carlisle Events

Larry Knutson - Business Professional, Penn Trails, LLC.

Pam Line - Meetings/Conventions, The Conference Center at Shippensburg University

Cindy Washburn - Shopping, Oxford Hall Celtic Shop

Jason Zimmerman - Outdoor Recreation, Pine Grove Furnace State Park

Caren Senter - History, Cumberland County Historical Society

Lorraine Luciano - Resident, South Middleton Township

Mark Blum - Media, The Sentinel

Joshua Neyhart - Shippensburg University Student

Ken Mark - University & Attraction, Oakes Museum at Messiah College

The mission of the Cumberland Valley Visitors Bureau is to promote Cumberland Valley as a tourist destination, attract visitors to the area, enhance the visitor's experience, and to encourage and promote overnight stays.

The Cumberland Valley Visitors Bureau is also part of Pennsylvania's Dutch Country Roads region, the number one visited region in PA, a true vacation destination where country meets city and the past lives side-by-side with the present.