Cumberland Valley, PA (May 8, 2013) - Visitors traveling on both sides of the Turnpike will now see Historic Downtown Carlisle listed as an attraction with directional signage pointing them off of Carlisle Exit 226.

The signs were placed at the end of March 2013 and were made possible through a partnership between the Cumberland Valley Visitors Bureau (CVVB), Downtown Carlisle Association (DCA) and the Carlisle Borough. "Partnering with the CVVB and Borough on this project has been a great experience and shows how downtown revitalization is a community-wide effort. This sign project is another step forward in the continued marketing and growing awareness of downtown Carlisle and the great mix of businesses we offer," said Glenn White, DCA Main Street Manager.

Improved signage throughout the region is a key area of focus to continue to develop Cumberland Valley as a visitor-friendly destination. "The Historic Carlisle Turnpike signs are a perfect example of what the Cumberland Valley needs to continue to develop. It's important that visitors know there are unique attractions and bustling communities filled with shops and restaurants just minutes off of our major roadways," said Shireen Farr, CVVB Director of Tourism.

The CVVB will continue to invest in improved signage for the region. One example of this commitment is the Spring 2013 CVVB Grant Program. One area of interest for this grant cycle will be improved signage for communities, attractions and other tourism-related businesses. The Spring 2013 CVVB Grant Program will be released on May 13, 2013. When the Grant Program details and applications are available, information can be found at

The mission of the Cumberland Valley Visitors Bureau is to promote Cumberland Valley as a tourist destination, attract visitors to the area, enhance the visitor's experience, and to encourage and promote overnight stays.