PA Logos, the administrator for the program, will begin the process by contacting those businesses and organizations that currently have Tourist Oriented Directional Signs (TODS). These signs are blue with white lettering. After the initial businesses have been contacted the program will open up to all those who would like to apply for a sign and are eligible. In early May, a packet will be sent from PA Logos to eligible businesses and organizations that will include program information and the application.
The cost of the Wayfinding Program is $480.00 per sign a year, with a one-time application fee of $75.00. As an alternative businesses have the option to pay for the first five years up front for $2,000.00, which is a cost savings of $400.00. A business choosing not to participate in the Wayfinding Program will have their original TODS removed when the new signs are installed.
PA Logos has deemed the following businesses and organizations eligible for wayfinding signage: Commercial Attractions, Cultural/Institutional, Historical/Architectural, Recreational, Hospitality & Tourist Services and Transportation related organizations. Guidelines can be found at www.palogo.org.
The Cumberland Valley Visitors Bureau (CVVB) has set aside grant funds this year to assist those who most need financial assistance to stay in the program or join the wayfinding program. In order to apply for CVVB's grant funds you must first fill out the PA Tourism Signing Trust application, within the deadlines, as well as the CVVB's grant application, within the grant deadline of April 25, 2011. Details regarding the CVVB wayfinding grant program can be found under the Newsroom at www.visitcumberlandvalley.com. Please contact Ashley Kurtz at firstname.lastname@example.org or 717-240-7192 with any questions regarding the wayfinding program.
The mission of the Cumberland Valley Visitors Bureau is to promote Cumberland Valley as a tourist destination, attract visitors to the area, enhance the visitor's experience, and to encourage and promote overnight stays.
The Cumberland Valley Visitors Bureau is also part of Pennsylvania's Dutch Country Roads region, the number one visited region in PA, a true vacation destination where country meets city and the past lives side-by-side with the present.