Tourism Grant Program to Support Marketing Initiatives & Tourism Capital Improvements Changes include New Grant Timeline & SNAP Program for Smaller Projects

Cumberland Valley, PA (April 5, 2016) - The Cumberland Valley Visitors Bureau (CVVB), the destination marketing arm of Cumberland Area Economic Development Corporation (CAEDC), is pleased to announce another round of Tourism Grants. Since 2010, the CVVB has awarded over $360,000 in grants to fund over 67 projects representing heritage, cultural, agricultural and experiential tourism.

Available funding for tourism-related businesses and projects from the CVVB and CAEDC include three options: Tourism Grant Program, Seasonal Application Program (SNAP) and the Tourism Infrastructure Loan Fund (TILF). Learn more about each below. Partners may apply for one Tourism Grant and one SNAP project per cycle.


For the 2016 Tourism Grant Program, up to $130,000 of the Cumberland Valley's Lodging Tax collected will be designated for a grant program to support Marketing Initiatives and Tourism Capital Improvements in Cumberland County.

For the purpose of this grant program, Marketing Initiatives and Tourism Capital Improvements are defined as projects that:

  1. Increase visitation and/or visitor experiences by improving or creating marketing materials including printed experiential brochures, professional photography and video, tourism product development or major event-related advertising in approved CVVB target markets
  2. Increase visitation and/or visitor experiences by improving wayfinding, non-public transportation, interior or streetscape appearances, event facility improvements or technology
  3. Enhance visitor experiences by increasing Historic Markers, interpretive signage, banner flags, and information centers

Awards are made on the basis of merit and determined by an independent Grant Review Panel. This grant program is funded and administered by the CVVB.

In order to be eligible to participate in the Tourism Grant Program, projects must be located in Cumberland County, PA and be a for-profit, not-for-profit or governmental enterprise. The applicant must be able to match each grant dollar by half and requests must be a minimum of $2,500 and may not exceed $25,000. Applicants must also adhere to the time frames below. A change for 2016 includes a new timeline.


  • Call for applications will be announced: Monday, April 4, 2016 
  • Deadline for communicating intent to file: Friday, May 27, 2016
  • Deadline for applications to be submitted: Friday, June 3, 2016 
  • Awards will be announced: Friday, July 15, 2016
  • Award letters will be distributed: August 2016
  • Grant Award Breakfast: January 2017
  • Final Project Report: No later than March 12, 2018 

Click here to learn more about the 2016 Tourism Grant Program and for the application.


New for 2016, the CVVB is rolling out a Seasonal Application Program (SNAP) for specific projects under $2,500.

The SNAP is designed to help Cumberland Valley partners quickly fund small projects including: brochure printing, professional photography and videography, signage manufacturing, advertising placement for major events and advertising placement to attract overnight visitors. The SNAP does not cover any design costs. SNAP applications are available for projects ranging from $500-$2,500.

SNAP awards require a design of the brochure, advertisement or sign to be turned in with the application. These applications will be reviewed on a monthly basis.


  • Call for applications will be announced: Monday, April 4, 2016
  • Applications accepted thru: Friday, October 21, 2016
  • Applications reviewed: Last Friday of Every Month 

Click here to learn more about the 2016 SNAP Program and for the application.

If you have any further questions about the Tourism Grant Program or SNAP Program, please contact Ashley Kurtz, at (717) 240-7192 or


For larger projects, CAEDC encourages partners to consider the Tourism Infrastructure Loan Fund (TILF). The TILF was established by CAEDC to provide capital to businesses in the tourism industry for acquisitions and facility improvements. Eligible projects include: Land and building acquisition, Site and Leasehold Improvements, Building renovation, New Construction and Machinery and Equipment purchase. Learn more about this program here.

If you have any questions about the TILF Program please contact Laura Potthoff at 717-240-7197 or