Author Talk: Golden Beauty Boss

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Join us as author Cheryl Woodruff-Brooks discusses her first biography of the life of Madame Sara Spencer Washington, founder of Apex News and Hair Company, once located in Atlantic City, New Jersey. In 1911, a Virginia entrepreneur moved to Atlantic City and started selling cosmetics door-to-door and styling hair in her basement, growing her business into an empire. Cheryl takes you through the history of Apex from its inception until its dissolution after Sara’s death in 1953, sharing details of her life as she faced discrimination while earning the respect of all races along her journey.


Cheryl Woodruff-Brooks, MBA/MA, completed her first book, Chicken Bone Beach: A Pictorial History of Atlantic City’s Missouri Avenue Beach (Sunbury Press), in 2017, which was nominated for a 2017 Literary Award with the Schomburg Center in New York City, used in classrooms at Purdue University and referenced in The Oxford Handbook of American Folklore and Folklife Studies. Cheryl has been involved in speaking engagements discussing her literary work at museums, schools, universities, and special events.

Photo background courtesy of Cheryl Woodruff-Brooks.