Tourism Sales & Marketing Grant

Since 2010, Cumberland Valley tourism grants have supported visitor growth by providing matching funds for select sales & marketing initiatives. The Tourism Sales & Marketing Grant is designed to help partners enhance the visitor experience and increase tourism to Cumberland County, PA through a rolling, matching funds program. A visitor is defined as an individual or group from at least 50 miles away from Cumberland County.

Eligible projects include: experiential collateral printing and distribution: professional photography, videography and website design; advertising for major attractions, events with 500+ attendees or to promote overnight stays; signage for historical, outdoor or major attractions and/or promotional signage and tradeshow support including early-bird registration to tourism shows.

To discuss a potential Tourism Sales & Marketing Grant please contact Ashley Kurtz at 717-240-7192 or

2020 Tourism Sales & Marketing Grant Documents

Past Awards

“The Tourism Grant award has not only made it possible for Central Pennsylvania Youth Ballet to expand our national reach through a robust print and digital marketing campaign, but also provided the opportunity to introduce our audience to the beautiful Cumberland Valley that we call home.” - Brigette Plummer, Registrar/Director of Admissions & Student Affairs, Central Pennsylvania Youth Ballet

“Thanks so much for your help and support! You guys are the best thing in the Valley for small businesses!” – Pamela Fleck, Owner, American Artisan Gallery

“We were able to attend this event [PASAE Expo] last year, due to a MMAP grant. We saw immediate results with 3 new organizations bringing their meetings to our area. Our hotels were able to host their guests and several meetings. Over the past 6 months we have continued to see interest from contacts made at this event.” – Mardell Knepper, Sales Manager, Hotels of Rossmoyne

View all past Tourism Sales & Marketing Grant awards.