Cumberland Valley Visitors Bureau Staff
The dedicated and knowledgeable staff of the Cumberland Valley Visitors Bureau is here to assist you with your travel needs and answer any questions you may have. The staff's primary responsibility is to promote Cumberland Valley as a travel destination, increase visitation, and enhance the visitor experience.
Here are the people who make the magic happen.
Patrick joined our team in March, 2020 bringing over 6 years of destination sales experience with him. A resident of York County and a graduate from York College of Pennsylvania with a Bachelor of Science in Sport Management, Patrick will be overseeing Meeting, Sports and Group Sales for the Cumberland Area Economic Development Corporation.
Phone: (717) 240-7193
Valerie is the Senior Director of Marketing & Tourism for Cumberland Area Economic Development Corporation (CAEDC). She joined CAEDC in March 2008 and has more than 15 years of experience in communications, business-to-business and consumer marketing, brand development and design. Valerie led the Cumberland Valley branding effort and is responsible for developing strategies to increase visitation and business growth, and for economic impact research and analysis. She also oversees CAEDC’s creative services, communications, advertising, and visitors services, and is the main point of contact for our Tourism Product Development Grant. Valerie is a graduate of Millersville University and a resident of Cumberland Valley.
Phone: (717) 240-7198
Stacey Cornman is a resident of Cumberland Valley and holds a Bachelor of Arts degree in English from Dickinson College. She has over 20 years of experience in printing and publishing. As the Visitor Services Manager, she handles the distribution and fulfillment of visitor guides and other printed collateral; oversees the Cumberland Valley Visitors Center; manages content planning, writing, and maintenance for the website and printed collateral; develops and distributes the monthly visitor and events e-newsletters; and supports SEO and CRO strategies. Stacey joined CAEDC in January 2011.
Phone: (717) 240-7196
A California native and avid traveler, Shireen relocated to Pennsylvania in 1994 to experience the change of seasons. Shireen joined Cumberland Area Economic Development Corp (CAEDC) in September 2009 as the Cumberland Valley Visitors Bureau Tourism Director. Shireen brought with her nearly 30 years of experience in information technology, operations, customer service, sales, marketing and finance in the telecommunications and yellow pages industry. In addition to leading destination marketing strategies for the Cumberland Valley Visitors Bureau, she is responsible for overseeing finance, administration, operations, marketing and strategic planning. Shireen resides in Carlisle with her husband and two cats. Prior to joining CAEDC, Shireen held the elected position of Lemoyne Borough Council President. Shireen holds a Bachelor of Science degree in Business Administration from California State University, Long Beach.
Phone: (717) 240-7186
Donna Giberti worked in Cumberland County’s Architectural/Engineering sector for 12 years before joining the Cumberland Area Economic Development Corp. in January 2020. A graduate of Penn State University, Donna’s background in accounting, finance, construction project contracts administration, grant writing and compliance will enhance her role as the Program Finance and Grants Compliance Manager. She will support CAEDC’s Business and Workforce Development initiatives, Real Estate Development, and the Cumberland County Industrial Development Authority.
Phone: (717) 240-7194
Rafael Hernandez is a resident of York County. He holds an Associate's Degree in Graphic Design from Pennsylvania College of Art and Design. He has over 18 years of experience in graphic design. As the Creative Services Manager, he is responsible for all Cumberland Area Economic Development Corporation's creative design and website management. Rafael received his Google AdWords Certification in 2017 and continues to be recertified. He has been with the CAEDC since October of 2008.
Phone: (717) 240-7185
Aaron Jumper is a 2012 graduate of Millersville University with a Bachelor of Science in Speech Communication. He comes from a background of television and social media, and served in the Pennsylvania Army National Guard. Aaron's role as Social Media & Travel Media Manager includes social media initiatives, developing online content, and developing and implementing the travel media plan. He joined Cumberland Area Economic Development Corporation in April 2014.
Phone: (717) 240-7192
Ashley’s efforts have moved Cumberland Valley forward as a destination for business and leisure through Brand & Campaign Management, Product Development including the self-guided Cumberland Valley Beer Trail, project management for numerous marketing projects and Tourism Grant administration. She is a resident of Cumberland Valley, and holds a Bachelor’s Degree in Business Administration from Central Pennsylvania College.
Lori joined the CAEDC team in January of 2020. As Office Manager, Lori works closely with CAEDC’s Board of Directors and Committee Members and provides excellent customer service. She is able to quickly resolve any issues that may arise and connect you with the perfect CAEDC team member. She promotes continuous improvement to ensure that your CAEDC experience is of the highest quality. Lori is responsible for maintaining daily office function as well as the first voice you will hear or person you will meet when contacting our office. Lori is an honors graduate of York Suburban High School, in neighboring York County. Lori now resides in Adams County with her husband, Robert, and their cat, Kashmir. Lori has 36 years of experience as a legal assistant/paralegal working in both large and small law firms. Lori is also a notary public and has had her commission for more than 30 years. When Lori is not at work you can find her relaxing with a book, watching a mystery, or looking to try a new dining experience in Cumberland County.
Phone: (717) 240-7197
Laura joined Cumberland Area Economic Development Corporation in October 2014, as the Director of Business & Workforce Development. Laura is responsible for managing CAEDC's new and existing relationships with Tourism and Economic Development partners to help generate business opportunities and workforce development in Cumberland County. Laura received her Bachelor of Arts degree in Economics from Dickinson College and her Masters degree in Strategic Leadership from Messiah College. Laura comes to us with extensive experience in private higher education, having been an integral part of the Finance team at Dickinson. Laura has experience in program management, relationship management, event planning, recruitment and retention, and budget analysis.
Phone: (717) 240-7195 - (717) 592-8286
Kristen Rowe is a resident of Cumberland Valley and holds a Bachelor of Arts in Communications/Journalism from Shippensburg University. As the Director of Marketing & Communications, she oversees CAEDC's creative services, communications, advertising and visitors services and is responsible for local media relations and outreach. Kristen has been with the Cumberland Area Economic Development Corporation since May 2008.
Phone: (717) 240-7187
Lauren Yinger is a 2008 graduate from Shippensburg University and holds a Bachelor of Science degree in Marketing. As the Promotions Coordinator she is responsible for providing marketing support and coordinating events for all segments of Cumberland Area Economic Development Corporation’s tourism and economic development initiatives and programs. Lauren joined CAEDC in August 2017.